Full Pipeline Map

A lead-capture app is only doing its job if a name that lands on a tablet, a landing page, or a chat window reaches a person who can answer. In the clinics, tuition counters, and property desks we sit with, that handoff is usually a printed list, a shared inbox, or a WhatsApp group with too many unread banners. The Full Pipeline Map is the engagement we use when you want that whole path drawn once, in order, on paper you can keep beside the live app.

We do not replace your capture app and we do not sell a monthly login. We walk the path a visitor walks, then we sit with the person who actually replies. The map quotes the confirmation line you currently show, names the desk where the list sits, and numbers the stalls in the sequence they happen on a busy morning — not in the sequence a vendor slide would prefer.

Most of the work is reading: field labels, empty states, the SMS that fires at 9 p.m., the thank-you page that sends people to a Facebook page nobody monitors. The staff hour is for the parts no screenshot can show — the receptionist who waits for a lunch break before opening the tablet, or the agent who only sees names after they are forwarded from a group admin.

You leave with a PDF dated to the kickoff week and a conversation that includes the callback owner, not only the person who bought the capture app. If the path later changes, a Quarterly Check can redraw the same map without repeating the full kickoff.

Who it is for

Operators of a lead-capture app used at a clinic, tuition centre, property viewing, insurance desk, or similar Malaysian counter — anyone who collects a name and number and then depends on a person to call back.

What you hold at the end

A dated pipeline map (PDF) that a manager can put beside the live capture path, plus a 45-minute readout so the person who actually replies to enquiries can hear the stalls in order.

Scope

One live lead-capture app, or a tightly related pair such as an event registration form and the WhatsApp number printed on its thank-you screen. We walk the path as a first-time visitor would, then sit with one staff member who handles the callback list.

Included

• A 40-minute kickoff call to agree the capture path and the staff member we will interview
• A full walkthrough of the live capture path, including empty states, error text, and confirmation copy
• One staff interview (in person in the Klang Valley, or by video) focused on the first human reply
• A written pipeline map with numbered stalls, quoted confirmation lines, and a short change list that does not require rebuilding the app
• A 45-minute readout with the manager and the person who replies

Not included

• Rebuilding or redesigning the capture app
• Paid advertising, landing-page copywriting, or CRM installation
• Training programmes for the whole front-of-house team
• A second, unrelated capture path (that is a separate map)

Who draws it

Pipeline Map Base, working from Taman Len Sen, Kuala Lumpur. Farah Lim leads the walkthrough; Arif Hassan conducts the staff interview when the handoff involves a shared inbox or a WhatsApp group.

How the days run

1. Enquiry

   You send the live capture link or describe how the tablet is used at the counter. We confirm that a Full Pipeline Map is the right engagement, not a smaller Capture Point Review.

2. Kickoff

   We agree the exact path, the staff member, and whether the interview happens at your premises in the Klang Valley or by video.

3. Walkthrough

   We complete the capture path ourselves, save every screen, and note where a visitor is sent after submit — SMS, email, WhatsApp, or a dead thank-you page.

4. Staff hour

   We sit with the person who owns the callback list and reconstruct a typical day: when names arrive, where they sit, and what blocks the first reply.

5. Map and readout

   You receive the PDF. We walk through the numbered stalls together. Changes you choose after that sit with your team; we do not stay on to implement them unless you book a later Quarterly Check.

Preparation

A working capture link or a supervised hour with the tablet at the counter; permission to complete a test enquiry; 45 minutes of the callback owner’s time; and, if WhatsApp is part of the handoff, a redacted screenshot of a typical thread.

Constraints

We map what is live on the kickoff date. A redesign in the middle of the engagement pauses the clock until the path is stable. We do not pose as mystery shoppers at a third party’s event without your written instruction.

How the fee is set

A single capture path from first tap to first human reply is RM 4,800. A related thank-you screen that opens a second channel (for example WhatsApp) is included. A second, separate app is quoted on its own. Klang Valley visits inside a 25 km radius of Taman Len Sen are included; farther visits add a stated travel line on the estimate.

Next step

Use the contact form and choose Full Pipeline Map. Name the capture app and the person who replies. We answer within two working days with a yes, a smaller map, or a request for the live link.

Request Full Pipeline Map See rate notes